The collection is called “Shadowplay” and is inspired by the digital world, which has a huge impact on our identity and the way we perceive the world. This drove Elena to use graduated ND filters. The gradient symbolizes our own transition into digital carbon copies.

Based on this idea, the patterns are minimal, yet the chaotic details reflect the disorder of losing ourselves to the digital world.

Another core inspiration is the emergence of the mod subculture during the 60s, in which Northern Soul was rooted in. The typical details of the mod movement have a key place in the research.


Photographer: Plamen Stefanov

Model: Alek Galabov

Assistant: Ivo Georgiev